An Haute Joaillerie workshop in the heart of Montreal and exceptional partners in the Swiss Jura: these are the unexpected origins of Beauregard.

Beauregard’s journey into the realm of Haute Horlogerie took flight in 2019, but the brand truly gained altitude in 2023 with its first participation at Watches & Wonders Geneva, an event that served as an international launch pad and media sounding board.

In 2019, Alexandre presented a horological bouquet, a jeweler’s garden, selected for the Grand Prix d’Horlogerie de Genève (GPHG), alongside some of the greatest, including Hermès and Van Cleef & Arpels. Participation at SIHH and Baselworld followed close behind, as did Dubai Watch Week and Geneva Watch Days. To date, more than a hundred press articles have profiled the art and craftsmanship of Alexandre Beauregard, the most Canadian of Swiss watchmakers.